General Category
Converse Mexico City Billboard 1
Friday, November 6th, 2009Producer or Consumer
Monday, March 9th, 2009Hi all, sorry a bit of a deep heading but am looking for Converse wearers insight into producing advertising for the brand. Not sure if you are all aware of the Brand democracy Campaign back in 2004 but consumers were asked to produce short films of 24 seconds long and a selection would be used for their advertising campaign. Do you think that producing advertising that will be seen by you (a consumer) alongside other consumers affects the meaning of the advert? Or does it not matter what the story of the film is about, that the product speaks for itself as it is so iconic? You can view one of the videos on You Tube, just search for The Amazing Russell. Your thoughts on this and why you guys wear Converse would be fab! x





